Finding the Force of the Star Wars Franchise: Fans, Merchandise, & Critics
In 1977 a single film called Star Wars exploded on the consciousness of the world. Since then the franchise, created by George Lucas, has become a global entertainment corporation. The merchandise of the original trilogy was largely confined to toys and games, but those games have since become computerized, the toys more sophisticated, and Star Wars has moved into the multi-media environment of the twenty-first century in ways unimaginable in the long-ago world of 1977. Computer games and web sites, novels, animated television shows, as well as a new trilogy of films, have all placed Star Wars at the center of world popular culture.
Finding the Force of the Star Wars Franchise brings together contributors who critically analyze the Star Wars universe from many perspectives. Topics include war, foreign policy, gender roles, spirituality and religion, toy play and adult collecting, creative fandom, race, special effects, and mythology.
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Joseph Campbell George Lucas and the Monomyth
The Galactic Way of Warfare
The Myth of Redemptive Violence
and the 2001 Census
Thawing the Ice Princess
How the Star Wars Saga Evokes the Creative Promise of Homosexual
Eugenics Racism and the Jedi Gene Pool
Growing Up in a Galaxy Far Far Away
Fan Identity and Cultural Capital
Digital Film Theory and Identification
The Menace of the Fans to the Franchise
A Survey of Popular and Scholarly Receptions of the Star Wars
Finding Myth in the History of Your Own Time
Speculating on the PostColonial
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