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Persuasive Technology: Using Computers to Change What We Think and Do

B.J. Fogg - 2002 - 312 Seiten
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B ...

Persuasive Technology: Using Computers to Change What We Think and Do

B.J. Fogg - 2002 - 312 Seiten
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B ...




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