Color Design Workbook: A Real World Guide to Using Color in Graphic Design

Cover
AdamsMorioka
Rockport Publishers, 01.03.2008 - 240 Seiten

Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.

 

Ausgewählte Seiten

Inhalt

Introduction
6
Apparent Color The Properties of Color
8
History of Color Theory Color Harmony
16
Color Index
24
Chapter 4 Ten Rules of Color
32
Chapter 5 Color Systems
95
Talking About Color in Design
126
Chapter 7 Case Studies
135
Gallery
226
Common Color Terms
236
Directory of Contributors
238
Bibliography Web Resources
240
Urheberrecht

Andere Ausgaben - Alle anzeigen

Color Design Workbook: A Real World Guide to Using Color in Graphic Design
Terry Lee Stone,Sean Adams,Noreen Morioka
Eingeschränkte Leseprobe - 2008
Color Design Workbook: A Real-world Guide to Using Color in Graphic Design
Terry Lee Stone,Sean Adams,Noreen Morioka
Keine Leseprobe verfügbar - 2006

Häufige Begriffe und Wortgruppen

AdamsMorioka aesthetic AIGA Amorales Analogous Triadic Complementary Angeles architecture artists associated audiences background blue bold brand bright CADENA SER catalog client color choices color combinations color harmony color palette color relationships color scheme color systems color theory color wheel communicate complementary color contrast create creative director culture Design Workbook SY Dragonfly Organic effect elements emotional environment Gallery global graphic design gray green hues identity images Johnson banks Josef Albers KLEIN KLEIN KLEIN light Loesch logo Lorenc Lorraine Wild magenta Monochromatic Analogous Triadic Morioka Morla Design Ogilvy & Mather orange packaging PANTONE Pentagram perception piece poster primary colors purple Rooibos saturation Sean Adams Segura Steinbranding style Sundance Film Festival TAYTO television Text SY tints and shades Title:RP-Color Design Workbook Title:RP-Color Title:RP-Color typography variety viewer visible spectrum visual wavelengths Workbook Workbook yellow

Autoren-Profil (2008)

AdamsMorioka (Beverly Hills, CA) was founded in 1993, the firm has been globally recognized by every major competition and designation including; Communication Arts, AIGA, Graphis, The Type Directors Club, The British Art Director's Club, ID, and the New York Art Director's Club. AdamsMorioka was recently given a solo exhibition by The San Francisco Museum of Modern Art. Adams and Morioka hold the honor of being named to the ID40, who has cited them as two of the 40 most important people shaping design internationally. Sean and Noreen are both Fellows of the International Design Conference at Aspen and advisors on the Appleton Design Council. Sean is a past member of the AIGA National Board, and a faculty member at CalArts. Noreen is a past president of AIGA/LA, and chair of the AIGA National President's Council.

AdamsMorioka's clients include ABC, MTV Networks, Gap, Old Navy, Frank Gehry Associates, Nickelodeon, Oxygen, VH1 and Sundance. They are also the authors of the Logo Design Workbook.

Bibliografische Informationen

TitelColor Design Workbook: A Real World Guide to Using Color in Graphic Design
HerausgeberAdamsMorioka
VerlagRockport Publishers, 2008
ISBN1616736518, 9781616736514
Länge240 Seiten
  
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