Product Information Management: Theory and Practice
Springer, 05.05.2014 - 179 Seiten
Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.
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Adobe InDesign Agility allows assortment attribute management bedsteads Beter Bed Bijenkorf brand Catalog management Category management category tree channels Classification and attribute classification classes Coca-Cola company’s CONTENTSERV create customers Data quality management data stewards defined distribution e-commerce employees Enterworks ERP system example export external Fabory Heiler hybris implementation imported InDesign integration interface maintained management V Product manually marketing Mass mutations Master data management MDMCS Media asset management module multiple needed Nikon offers Oracle organization PIM 2 Print PIM system platform Price management product categories product data model Product description Product enrichment Product Hub Product Information Management Product lifecycle management provides Publication management retailers Sect sell Server SKUs software vendor solution source systems specific stored structure suppliers templates Thomas Cook translation Unit management UNSPSC user stories users validation variants wholesale Yankee Group