Ogilvy on AdvertisingPan, 1983 - 224 Seiten A practical guide to advertising by the founder of an international advertising company, showing how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. |
Inhalt
Overture | 7 |
How to produce advertising that sells | 9 |
Jobs in advertising and how to get them | 31 |
Urheberrecht | |
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Häufige Begriffe und Wortgruppen
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