Persuasive Technology: Using Computers to Change What We Think and DoElsevier, 04.01.2003 - 312 Seiten Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies |
Im Buch
Ergebnisse 1-5 von 52
Seite ii
... person in the street, the ethicist, the marketing and advertising person, and of course those who build, deploy, and use modern technology. Today's technology is used to change attitudes and behavior. This creates powerful opportunities ...
... person in the street, the ethicist, the marketing and advertising person, and of course those who build, deploy, and use modern technology. Today's technology is used to change attitudes and behavior. This creates powerful opportunities ...
Seite x
... person. We fail to recognize the power and pervasiveness of a range of subtle situational variables that may operate on usin subtle ways to transform behavioral options. Roles, rules, uniforms, groups, situational norms, social models ...
... person. We fail to recognize the power and pervasiveness of a range of subtle situational variables that may operate on usin subtle ways to transform behavioral options. Roles, rules, uniforms, groups, situational norms, social models ...
Seite xxvii
... person on the review team to whom I am enormously grateful: Chauncey Wilson. His critiques and suggestions were excellent; this is a much better book thanks to him. I wish to acknowledge my editor at Morgan Kaufman Publishers, Diane ...
... person on the review team to whom I am enormously grateful: Chauncey Wilson. His critiques and suggestions were excellent; this is a much better book thanks to him. I wish to acknowledge my editor at Morgan Kaufman Publishers, Diane ...
Seite 6
... person to smoke. Over time, as the person reports progress or failures, the system can use its knowledge about the smoker's demographic variables as well as physical and psychological addiction issues to make suggestions (such as ...
... person to smoke. Over time, as the person reports progress or failures, the system can use its knowledge about the smoker's demographic variables as well as physical and psychological addiction issues to make suggestions (such as ...
Seite 10
... person's scope of influence through print, audio, or video communications, but the original experience may get lost along the way, particularly if the original experience was interactive. By contrast, when it comes to software-based ...
... person's scope of influence through print, audio, or video communications, but the original experience may get lost along the way, particularly if the original experience was interactive. By contrast, when it comes to software-based ...
Inhalt
1 | |
15 | |
23 | |
31 | |
Simulation | 61 |
Chapter 5 Computers as Persuasive Social Actors | 89 |
Chapter 6 Credibility and Computers | 121 |
Chapter 7 Credibility and the World Wide Web | 147 |
Chapter 8 Increasing Persuasion through Mobility and Connectivity | 183 |
Chapter 9 The Ethics of Persuasive Technology | 211 |
Looking Forward | 241 |
Summary of Principles | 255 |
Figure Credits | 263 |
Index | 267 |
About the Author | 283 |
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Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Häufige Begriffe und Wortgruppen
ActiMates Barney applications attitudes and behaviors attitudes or behaviors boost captology change people’s chapter computers as persuasive computing products computing systems computing technology create credibility perceptions cues designed digital pet driving earned credibility eBay effects elements evaluation example experience expertise factors Figure functional triad goals heart rate heart rate monitor human human-computer human-computer interaction impact increase influence strategies interactive technology intrinsic motivators Iwin.com learning leverage microsuasion mobile devices mobile phones monitor nology operant conditioning outcomes participants pedometer perceived perform person persuasive technology persuasive technology products play Pop-up ads potential Principle puter reputed credibility responsibility rewards role self-efficacy simulation site’s social actor social comparison social facilitation Social Psychology stakeholder Stanford suggests surface credibility tailored Tamagotchi target behavior tech teens tion tool trustworthiness types unethical updates video games Web credibility