Persuasive Technology: Using Computers to Change What We Think and DoElsevier, 04.01.2003 - 312 Seiten Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies |
Im Buch
Ergebnisse 1-5 von 31
Seite xx
... Leveraging Current, Contingent, and Coordinated Information 195 Connected Products: Leveraging Social Influence 197 Persuading through Social Facilitation 197 The Power of Social Comparison 198 Leveraging Conformity—and Resistance 199 ...
... Leveraging Current, Contingent, and Coordinated Information 195 Connected Products: Leveraging Social Influence 197 Persuading through Social Facilitation 197 The Power of Social Comparison 198 Leveraging Conformity—and Resistance 199 ...
Seite xxi
... Leveraging Group-Level Intrinsic Motivators 205 The Future of Mobile and Connected Persuasive Technology 207 Notes and References 208. chapter. 9. The. Ethics. of. Persuasive. Technology. 211. Is Persuasion Unethical? 212 Unique Ethical ...
... Leveraging Group-Level Intrinsic Motivators 205 The Future of Mobile and Connected Persuasive Technology 207 Notes and References 208. chapter. 9. The. Ethics. of. Persuasive. Technology. 211. Is Persuasion Unethical? 212 Unique Ethical ...
Seite 9
... leveraging modalities to persuade. The computer-based intervention “Alcohol 101” provides another example of how persuasive technology can leverage multiple modalities.9 As first-year college students use this product to explore the ...
... leveraging modalities to persuade. The computer-based intervention “Alcohol 101” provides another example of how persuasive technology can leverage multiple modalities.9 As first-year college students use this product to explore the ...
Seite 11
... leverage the power of technology to improve the lives of individuals and communities. The field of captology is evolving. With that in mind, I have established a Web site, www.persuasivetech.info,where readers can go to find the latest ...
... leverage the power of technology to improve the lives of individuals and communities. The field of captology is evolving. With that in mind, I have established a Web site, www.persuasivetech.info,where readers can go to find the latest ...
Seite 27
... leveraging or analyzing the persuasive power of computers. Persuasion strategies will differ depending on whether a computing technology is functioning as a tool, a medium, or a social actor. Each corner of the functional triad comes ...
... leveraging or analyzing the persuasive power of computers. Persuasion strategies will differ depending on whether a computing technology is functioning as a tool, a medium, or a social actor. Each corner of the functional triad comes ...
Inhalt
1 | |
15 | |
23 | |
31 | |
Simulation | 61 |
Chapter 5 Computers as Persuasive Social Actors | 89 |
Chapter 6 Credibility and Computers | 121 |
Chapter 7 Credibility and the World Wide Web | 147 |
Chapter 8 Increasing Persuasion through Mobility and Connectivity | 183 |
Chapter 9 The Ethics of Persuasive Technology | 211 |
Looking Forward | 241 |
Summary of Principles | 255 |
Figure Credits | 263 |
Index | 267 |
About the Author | 283 |
Andere Ausgaben - Alle anzeigen
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Häufige Begriffe und Wortgruppen
ActiMates Barney applications attitudes and behaviors attitudes or behaviors boost captology change people’s chapter computers as persuasive computing products computing systems computing technology create credibility perceptions cues designed digital pet driving earned credibility eBay effects elements evaluation example experience expertise factors Figure functional triad goals heart rate heart rate monitor human human-computer human-computer interaction impact increase influence strategies interactive technology intrinsic motivators Iwin.com learning leverage microsuasion mobile devices mobile phones monitor nology operant conditioning outcomes participants pedometer perceived perform person persuasive technology persuasive technology products play Pop-up ads potential Principle puter reputed credibility responsibility rewards role self-efficacy simulation site’s social actor social comparison social facilitation Social Psychology stakeholder Stanford suggests surface credibility tailored Tamagotchi target behavior tech teens tion tool trustworthiness types unethical updates video games Web credibility