Persuasive Technology: Using Computers to Change What We Think and DoElsevier, 04.01.2003 - 312 Seiten Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies |
Im Buch
Ergebnisse 1-5 von 36
Seite v
... Learning Edited by Allison Druin and James Hendler Information Appliances and Beyond: Interaction Design for Consumer Products Edited by Eric Bergman Readings in Information Visualization: Using Vision to Think Written and edited by ...
... Learning Edited by Allison Druin and James Hendler Information Appliances and Beyond: Interaction Design for Consumer Products Edited by Eric Bergman Readings in Information Visualization: Using Vision to Think Written and edited by ...
Seite xx
... Persuading through Social Facilitation 197 The Power of Social Comparison 198 Leveraging Conformity—and Resistance 199 Applying Social Learning Theory 201 Modeling Behavior at QuitNet.com 201 xx □ Persuasive Technology.
... Persuading through Social Facilitation 197 The Power of Social Comparison 198 Leveraging Conformity—and Resistance 199 Applying Social Learning Theory 201 Modeling Behavior at QuitNet.com 201 xx □ Persuasive Technology.
Seite xxi
Using Computers to Change What We Think and Do B.J. Fogg. Applying Social Learning Theory 201 Modeling Behavior at QuitNet.com 201 Modeling at epinions.com 204 Persuading through Intrinsic Motivation 204 AlternaTV: Leveraging Group-Level ...
Using Computers to Change What We Think and Do B.J. Fogg. Applying Social Learning Theory 201 Modeling Behavior at QuitNet.com 201 Modeling at epinions.com 204 Persuading through Intrinsic Motivation 204 AlternaTV: Leveraging Group-Level ...
Seite xxiii
... learning about propaganda in a rural bungalow classroom surrounded by fig orchards, but I also found the topic fascinating. I marveled at how words, images, and songs could get people to donate blood, buy new cars, or join the Army ...
... learning about propaganda in a rural bungalow classroom surrounded by fig orchards, but I also found the topic fascinating. I marveled at how words, images, and songs could get people to donate blood, buy new cars, or join the Army ...
Seite xxvi
... . Thanks also to Decker Walker for advocating that I teach graduate students in Stanford's Learning, Design, and Technology Program. And many thanks to CSLI's Michele King for. xxvi. □ Persuasive Technology Acknowledgments.
... . Thanks also to Decker Walker for advocating that I teach graduate students in Stanford's Learning, Design, and Technology Program. And many thanks to CSLI's Michele King for. xxvi. □ Persuasive Technology Acknowledgments.
Inhalt
1 | |
15 | |
23 | |
31 | |
Simulation | 61 |
Chapter 5 Computers as Persuasive Social Actors | 89 |
Chapter 6 Credibility and Computers | 121 |
Chapter 7 Credibility and the World Wide Web | 147 |
Chapter 8 Increasing Persuasion through Mobility and Connectivity | 183 |
Chapter 9 The Ethics of Persuasive Technology | 211 |
Looking Forward | 241 |
Summary of Principles | 255 |
Figure Credits | 263 |
Index | 267 |
About the Author | 283 |
Andere Ausgaben - Alle anzeigen
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Häufige Begriffe und Wortgruppen
ActiMates Barney applications attitudes and behaviors attitudes or behaviors boost captology change people’s chapter computers as persuasive computing products computing systems computing technology create credibility perceptions cues designed digital pet driving earned credibility eBay effects elements evaluation example experience expertise factors Figure functional triad goals heart rate heart rate monitor human human-computer human-computer interaction impact increase influence strategies interactive technology intrinsic motivators Iwin.com learning leverage microsuasion mobile devices mobile phones monitor nology operant conditioning outcomes participants pedometer perceived perform person persuasive technology persuasive technology products play Pop-up ads potential Principle puter reputed credibility responsibility rewards role self-efficacy simulation site’s social actor social comparison social facilitation Social Psychology stakeholder Stanford suggests surface credibility tailored Tamagotchi target behavior tech teens tion tool trustworthiness types unethical updates video games Web credibility