Persuasive Technology: Using Computers to Change What We Think and DoElsevier, 04.01.2003 - 312 Seiten Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies |
Im Buch
Ergebnisse 1-5 von 76
Seite v
... Human-Computer Interaction Mary Beth Rosson and John M. Carroll Your Wish is My Command: Programming by Example Edited by Henry Lieberman GUI Bloopers: Don'ts and Dos for Software Developers and Web Designers Jeff Johnson Information ...
... Human-Computer Interaction Mary Beth Rosson and John M. Carroll Your Wish is My Command: Programming by Example Edited by Henry Lieberman GUI Bloopers: Don'ts and Dos for Software Developers and Web Designers Jeff Johnson Information ...
Seite ix
... human agents. His thinking extended the recent work of Byron Reeves and Cliff Nass, who along with Terry Winograd and myself, comprised his dissertation committee. Reeves and Nass were among the first communications researchers to ...
... human agents. His thinking extended the recent work of Byron Reeves and Cliff Nass, who along with Terry Winograd and myself, comprised his dissertation committee. Reeves and Nass were among the first communications researchers to ...
Seite x
... human-computer interactions, in health care delivery, in marketing any product, in civic affairs, and, of course, the general public. Why? Because B.J. Fogg informs us all of the many new uses of computer-centered persuasive influences ...
... human-computer interactions, in health care delivery, in marketing any product, in civic affairs, and, of course, the general public. Why? Because B.J. Fogg informs us all of the many new uses of computer-centered persuasive influences ...
Seite xi
... human burden on profits, due to personal inefficiencies”—bank tellers, gas station attendants, information operators, check-out cashiers, to start. Such workers will be replaced by interactive technology media that are more efficient ...
... human burden on profits, due to personal inefficiencies”—bank tellers, gas station attendants, information operators, check-out cashiers, to start. Such workers will be replaced by interactive technology media that are more efficient ...
Seite xii
... human beings are the effective agents of influence; we ignore the alternative model first outlined by George Orwell in1984that technology could be corrupted by Big Brother to control the minds of the masses. How effective will the new ...
... human beings are the effective agents of influence; we ignore the alternative model first outlined by George Orwell in1984that technology could be corrupted by Big Brother to control the minds of the masses. How effective will the new ...
Inhalt
1 | |
15 | |
23 | |
31 | |
Simulation | 61 |
Chapter 5 Computers as Persuasive Social Actors | 89 |
Chapter 6 Credibility and Computers | 121 |
Chapter 7 Credibility and the World Wide Web | 147 |
Chapter 8 Increasing Persuasion through Mobility and Connectivity | 183 |
Chapter 9 The Ethics of Persuasive Technology | 211 |
Looking Forward | 241 |
Summary of Principles | 255 |
Figure Credits | 263 |
Index | 267 |
About the Author | 283 |
Andere Ausgaben - Alle anzeigen
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Häufige Begriffe und Wortgruppen
ActiMates Barney applications attitudes and behaviors attitudes or behaviors boost captology change people’s chapter computers as persuasive computing products computing systems computing technology create credibility perceptions cues designed digital pet driving earned credibility eBay effects elements evaluation example experience expertise factors Figure functional triad goals heart rate heart rate monitor human human-computer human-computer interaction impact increase influence strategies interactive technology intrinsic motivators Iwin.com learning leverage microsuasion mobile devices mobile phones monitor nology operant conditioning outcomes participants pedometer perceived perform person persuasive technology persuasive technology products play Pop-up ads potential Principle puter reputed credibility responsibility rewards role self-efficacy simulation site’s social actor social comparison social facilitation Social Psychology stakeholder Stanford suggests surface credibility tailored Tamagotchi target behavior tech teens tion tool trustworthiness types unethical updates video games Web credibility