Persuasive Technology: Using Computers to Change What We Think and DoElsevier, 04.01.2003 - 312 Seiten Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies |
Im Buch
Ergebnisse 1-5 von 54
Seite xx
... Goals 193 The Importance of Experience Design 194 Persuasion through Connected Technology 195 Leveraging Current, Contingent, and Coordinated Information 195 Connected Products: Leveraging Social Influence 197 Persuading through Social ...
... Goals 193 The Importance of Experience Design 194 Persuasion through Connected Technology 195 Leveraging Current, Contingent, and Coordinated Information 195 Connected Products: Leveraging Social Influence 197 Persuading through Social ...
Seite xxv
... goals. In my view, it will become important for most people designing end-user computing products to understand how ... goal in writing this book is to provide insight into the current state of computers and persuasion and foresight into ...
... goals. In my view, it will become important for most people designing end-user computing products to understand how ... goal in writing this book is to provide insight into the current state of computers and persuasion and foresight into ...
Seite 3
... goals and meet deadlines. At home, it could encourage kids to develop better study habits. In civic life, it could persuade people to vote on election day. Wherever the need for persuasion exists, I believe that interactive technology ...
... goals and meet deadlines. At home, it could encourage kids to develop better study habits. In civic life, it could persuade people to vote on election day. Wherever the need for persuasion exists, I believe that interactive technology ...
Seite 4
... goals and take the needed steps to achieve them We are still in the early stages of persuasive technology development. The potential for using (or, unfortunately, abusing) such technology is enormous. Those who are early to understand ...
... goals and take the needed steps to achieve them We are still in the early stages of persuasive technology development. The potential for using (or, unfortunately, abusing) such technology is enormous. Those who are early to understand ...
Seite 5
... goals, such as preventing teen pregnancy or reducing world hunger. Both positive and negative reactions to captology have merit. Perhaps. 5. Introduction: Persuasion in the Digital Age □ The Emergence of “Captology” Potential and Pitfalls.
... goals, such as preventing teen pregnancy or reducing world hunger. Both positive and negative reactions to captology have merit. Perhaps. 5. Introduction: Persuasion in the Digital Age □ The Emergence of “Captology” Potential and Pitfalls.
Inhalt
1 | |
15 | |
23 | |
31 | |
Simulation | 61 |
Chapter 5 Computers as Persuasive Social Actors | 89 |
Chapter 6 Credibility and Computers | 121 |
Chapter 7 Credibility and the World Wide Web | 147 |
Chapter 8 Increasing Persuasion through Mobility and Connectivity | 183 |
Chapter 9 The Ethics of Persuasive Technology | 211 |
Looking Forward | 241 |
Summary of Principles | 255 |
Figure Credits | 263 |
Index | 267 |
About the Author | 283 |
Andere Ausgaben - Alle anzeigen
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Häufige Begriffe und Wortgruppen
ActiMates Barney applications attitudes and behaviors attitudes or behaviors boost captology change people’s chapter computers as persuasive computing products computing systems computing technology create credibility perceptions cues designed digital pet driving earned credibility eBay effects elements evaluation example experience expertise factors Figure functional triad goals heart rate heart rate monitor human human-computer human-computer interaction impact increase influence strategies interactive technology intrinsic motivators Iwin.com learning leverage microsuasion mobile devices mobile phones monitor nology operant conditioning outcomes participants pedometer perceived perform person persuasive technology persuasive technology products play Pop-up ads potential Principle puter reputed credibility responsibility rewards role self-efficacy simulation site’s social actor social comparison social facilitation Social Psychology stakeholder Stanford suggests surface credibility tailored Tamagotchi target behavior tech teens tion tool trustworthiness types unethical updates video games Web credibility