Persuasive Technology: Using Computers to Change What We Think and DoElsevier, 04.01.2003 - 312 Seiten Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies |
Im Buch
Ergebnisse 1-5 von 17
Seite xvi
... Functional Triad: Computers in Persuasive Roles The Functional Triad: Roles Computers Play 23 Computers as Tools 24 Computers as Media 25 Computers as Social Actors 26 Applying the Functional Triad to Captology 27 Research and Design ...
... Functional Triad: Computers in Persuasive Roles The Functional Triad: Roles Computers Play 23 Computers as Tools 24 Computers as Media 25 Computers as Social Actors 26 Applying the Functional Triad to Captology 27 Research and Design ...
Seite 22
... outline contribute to a larger overall goal. 11. This quote about the purpose of epinions comes from http://www.epinions.com/about/. The functional triad is a framework that illustrates the three. 22. □. Persuasive. Technology.
... outline contribute to a larger overall goal. 11. This quote about the purpose of epinions comes from http://www.epinions.com/about/. The functional triad is a framework that illustrates the three. 22. □. Persuasive. Technology.
Seite 23
Using Computers to Change What We Think and Do B.J. Fogg. The functional triad is a framework that illustrates the three roles computing technology ... Functional Triad: Computers in Persuasive Roles The Functional Triad: Roles Computers ...
Using Computers to Change What We Think and Do B.J. Fogg. The functional triad is a framework that illustrates the three roles computing technology ... Functional Triad: Computers in Persuasive Roles The Functional Triad: Roles Computers ...
Seite 24
... functions, blending tool with social actor, or medium with tool, and so on. Computers. as. Tools. One basic function of computers is to serve as tools. This is the first corner of the functional triad. In their role as tools, the goal of ...
... functions, blending tool with social actor, or medium with tool, and so on. Computers. as. Tools. One basic function of computers is to serve as tools. This is the first corner of the functional triad. In their role as tools, the goal of ...
Seite 25
... functional roles. technology (such as tracking the location of a package you've sent or comparing a partial fingerprint with the thousands of criminal fingerprints on ... Functional Triad: Computers in Persuasive Roles □ Computers as Media.
... functional roles. technology (such as tracking the location of a package you've sent or comparing a partial fingerprint with the thousands of criminal fingerprints on ... Functional Triad: Computers in Persuasive Roles □ Computers as Media.
Inhalt
1 | |
15 | |
23 | |
31 | |
Simulation | 61 |
Chapter 5 Computers as Persuasive Social Actors | 89 |
Chapter 6 Credibility and Computers | 121 |
Chapter 7 Credibility and the World Wide Web | 147 |
Chapter 8 Increasing Persuasion through Mobility and Connectivity | 183 |
Chapter 9 The Ethics of Persuasive Technology | 211 |
Looking Forward | 241 |
Summary of Principles | 255 |
Figure Credits | 263 |
Index | 267 |
About the Author | 283 |
Andere Ausgaben - Alle anzeigen
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Häufige Begriffe und Wortgruppen
ActiMates Barney applications attitudes and behaviors attitudes or behaviors boost captology change people’s chapter computers as persuasive computing products computing systems computing technology create credibility perceptions cues designed digital pet driving earned credibility eBay effects elements evaluation example experience expertise factors Figure functional triad goals heart rate heart rate monitor human human-computer human-computer interaction impact increase influence strategies interactive technology intrinsic motivators Iwin.com learning leverage microsuasion mobile devices mobile phones monitor nology operant conditioning outcomes participants pedometer perceived perform person persuasive technology persuasive technology products play Pop-up ads potential Principle puter reputed credibility responsibility rewards role self-efficacy simulation site’s social actor social comparison social facilitation Social Psychology stakeholder Stanford suggests surface credibility tailored Tamagotchi target behavior tech teens tion tool trustworthiness types unethical updates video games Web credibility