Persuasive Technology: Using Computers to Change What We Think and DoElsevier, 04.01.2003 - 312 Seiten Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies |
Im Buch
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Seite xi
Using Computers to Change What We Think and Do B.J. Fogg. examples of controlled laboratory experiments are limited in ... example of a continuing failed hypothesis for controlling crime and reducing criminal behavior. The same could be ...
Using Computers to Change What We Think and Do B.J. Fogg. examples of controlled laboratory experiments are limited in ... example of a continuing failed hypothesis for controlling crime and reducing criminal behavior. The same could be ...
Seite 3
... examples are explored in more detail in later chapters. Persuasive Technology: Domains and Applications Domain Example application Persuades users to Commerce Amazon.com's recom- mendation system Buy more books and other products ...
... examples are explored in more detail in later chapters. Persuasive Technology: Domains and Applications Domain Example application Persuades users to Commerce Amazon.com's recom- mendation system Buy more books and other products ...
Seite 4
... Example application Bronki the bronchiasaurus game FinancialEngines.com CapitolAdvantage.com Classmates.com MyGoals.com Persuades users to Manage asthma more effectively Create and adhere to a retirement plan Get ordinary citizens ...
... Example application Bronki the bronchiasaurus game FinancialEngines.com CapitolAdvantage.com Classmates.com MyGoals.com Persuades users to Manage asthma more effectively Create and adhere to a retirement plan Get ordinary citizens ...
Seite 8
... example suggests, when it comes to persuasion, this higher level of persistence can pay off. 2. Computers. Allow. Anonymity. Another advantage computers have in persuasion is that they allow anonymity. The option of remaining anonymous is ...
... example suggests, when it comes to persuasion, this higher level of persistence can pay off. 2. Computers. Allow. Anonymity. Another advantage computers have in persuasion is that they allow anonymity. The option of remaining anonymous is ...
Seite 9
... example of combining computing modalities emerged in the wake of the terrorist attacks of September 11, 2001. In the days that followed, as the United States and other countries debated how to respond, Alternet.org, whose mission is to ...
... example of combining computing modalities emerged in the wake of the terrorist attacks of September 11, 2001. In the days that followed, as the United States and other countries debated how to respond, Alternet.org, whose mission is to ...
Inhalt
1 | |
15 | |
23 | |
31 | |
Simulation | 61 |
Chapter 5 Computers as Persuasive Social Actors | 89 |
Chapter 6 Credibility and Computers | 121 |
Chapter 7 Credibility and the World Wide Web | 147 |
Chapter 8 Increasing Persuasion through Mobility and Connectivity | 183 |
Chapter 9 The Ethics of Persuasive Technology | 211 |
Looking Forward | 241 |
Summary of Principles | 255 |
Figure Credits | 263 |
Index | 267 |
About the Author | 283 |
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Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Häufige Begriffe und Wortgruppen
ActiMates Barney applications attitudes and behaviors attitudes or behaviors boost captology change people’s chapter computers as persuasive computing products computing systems computing technology create credibility perceptions cues designed digital pet driving earned credibility eBay effects elements evaluation example experience expertise factors Figure functional triad goals heart rate heart rate monitor human human-computer human-computer interaction impact increase influence strategies interactive technology intrinsic motivators Iwin.com learning leverage microsuasion mobile devices mobile phones monitor nology operant conditioning outcomes participants pedometer perceived perform person persuasive technology persuasive technology products play Pop-up ads potential Principle puter reputed credibility responsibility rewards role self-efficacy simulation site’s social actor social comparison social facilitation Social Psychology stakeholder Stanford suggests surface credibility tailored Tamagotchi target behavior tech teens tion tool trustworthiness types unethical updates video games Web credibility