Persuasive Technology: Using Computers to Change What We Think and DoElsevier, 04.01.2003 - 312 Seiten Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies |
Im Buch
Ergebnisse 1-5 von 87
Seite x
... influence that social factors exert on people's thoughts, feelings, and actions. But psychology, like many other domains of study, has promoted an approach focused on the individual in order to understand how people change, thus biasing ...
... influence that social factors exert on people's thoughts, feelings, and actions. But psychology, like many other domains of study, has promoted an approach focused on the individual in order to understand how people change, thus biasing ...
Seite xi
... change how people think and what they do. Not to do so would be at our peril. We would miss opportunities to bring about positive, desired changes in people's lives. We would be slow to take necessary steps against unwanted persuasion ...
... change how people think and what they do. Not to do so would be at our peril. We would miss opportunities to bring about positive, desired changes in people's lives. We would be slow to take necessary steps against unwanted persuasion ...
Seite xii
Using Computers to Change What We Think and Do B.J. Fogg. In many ways this book is about the future of influence—how people are persuaded, how people are motivated to take actions. B.J. Fogg asserts that the future of influence lies in ...
Using Computers to Change What We Think and Do B.J. Fogg. In many ways this book is about the future of influence—how people are persuaded, how people are motivated to take actions. B.J. Fogg asserts that the future of influence lies in ...
Seite xxv
... change people's attitudes and behaviors. My doctoral thesis would examine how computers could be persuasive. I titled my dissertation “Charismatic Computers.” It included experimental studies on how to make computers more likable and ...
... change people's attitudes and behaviors. My doctoral thesis would examine how computers could be persuasive. I titled my dissertation “Charismatic Computers.” It included experimental studies on how to make computers more likable and ...
Seite 1
... influence that traditionally were filled by teachers, coaches, clergy, therapists, doctors, and salespeople, among others. We have entered an era of persuasive technology, of interactive computing systems designed to change people's ...
... influence that traditionally were filled by teachers, coaches, clergy, therapists, doctors, and salespeople, among others. We have entered an era of persuasive technology, of interactive computing systems designed to change people's ...
Inhalt
1 | |
15 | |
23 | |
31 | |
Simulation | 61 |
Chapter 5 Computers as Persuasive Social Actors | 89 |
Chapter 6 Credibility and Computers | 121 |
Chapter 7 Credibility and the World Wide Web | 147 |
Chapter 8 Increasing Persuasion through Mobility and Connectivity | 183 |
Chapter 9 The Ethics of Persuasive Technology | 211 |
Looking Forward | 241 |
Summary of Principles | 255 |
Figure Credits | 263 |
Index | 267 |
About the Author | 283 |
Andere Ausgaben - Alle anzeigen
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Häufige Begriffe und Wortgruppen
ActiMates Barney applications attitudes and behaviors attitudes or behaviors boost captology change people’s chapter computers as persuasive computing products computing systems computing technology create credibility perceptions cues designed digital pet driving earned credibility eBay effects elements evaluation example experience expertise factors Figure functional triad goals heart rate heart rate monitor human human-computer human-computer interaction impact increase influence strategies interactive technology intrinsic motivators Iwin.com learning leverage microsuasion mobile devices mobile phones monitor nology operant conditioning outcomes participants pedometer perceived perform person persuasive technology persuasive technology products play Pop-up ads potential Principle puter reputed credibility responsibility rewards role self-efficacy simulation site’s social actor social comparison social facilitation Social Psychology stakeholder Stanford suggests surface credibility tailored Tamagotchi target behavior tech teens tion tool trustworthiness types unethical updates video games Web credibility