Persuasive Technology: Using Computers to Change What We Think and DoElsevier, 04.01.2003 - 312 Seiten Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies |
Im Buch
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... Web 147 The Importance of Web Credibility 148 Variability of Web Credibility 148 Two Sides of Web Credibility 149 The Stanford Web Credibility Studies ... Credible Sources 166 Word-of-Mouth Referrals 167 Surface Credibility xix Contents □
... Web 147 The Importance of Web Credibility 148 Variability of Web Credibility 148 Two Sides of Web Credibility 149 The Stanford Web Credibility Studies ... Credible Sources 166 Word-of-Mouth Referrals 167 Surface Credibility xix Contents □
Seite xx
... Credibility on the Web 167 Design Matters 167 Enhancing Surface Credibility 169 Earned Credibility on the Web 170 The Interaction Is Easy 171 The Information Is Personalized 172 The Service Is Responsive to Customer Issues 172 The Web ...
... Credibility on the Web 167 Design Matters 167 Enhancing Surface Credibility 169 Earned Credibility on the Web 170 The Interaction Is Easy 171 The Information Is Personalized 172 The Service Is Responsive to Customer Issues 172 The Web ...
Seite 2
... credibility (a topic discussed in Chapters 6 and 7) that users are persuaded to make financial transactions, big and small, with strangers who have screen names like “punnkinhead” and “bodyheat2.” Beyond. the. Web ... Web Beyond the Web.
... credibility (a topic discussed in Chapters 6 and 7) that users are persuaded to make financial transactions, big and small, with strangers who have screen names like “punnkinhead” and “bodyheat2.” Beyond. the. Web ... Web Beyond the Web.
Seite 11
... credibility, Web credibility, mobile and networked persuasion, and ethics. The last chapter provides a glimpse into the future of persuasive technology. Throughout this book, my goal is to provide understanding and insight and some ...
... credibility, Web credibility, mobile and networked persuasion, and ethics. The last chapter provides a glimpse into the future of persuasive technology. Throughout this book, my goal is to provide understanding and insight and some ...
Seite 120
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Inhalt
1 | |
15 | |
23 | |
31 | |
Simulation | 61 |
Chapter 5 Computers as Persuasive Social Actors | 89 |
Chapter 6 Credibility and Computers | 121 |
Chapter 7 Credibility and the World Wide Web | 147 |
Chapter 8 Increasing Persuasion through Mobility and Connectivity | 183 |
Chapter 9 The Ethics of Persuasive Technology | 211 |
Looking Forward | 241 |
Summary of Principles | 255 |
Figure Credits | 263 |
Index | 267 |
About the Author | 283 |
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Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Häufige Begriffe und Wortgruppen
ActiMates Barney applications attitudes and behaviors attitudes or behaviors boost captology change people’s chapter computers as persuasive computing products computing systems computing technology create credibility perceptions cues designed digital pet driving earned credibility eBay effects elements evaluation example experience expertise factors Figure functional triad goals heart rate heart rate monitor human human-computer human-computer interaction impact increase influence strategies interactive technology intrinsic motivators Iwin.com learning leverage microsuasion mobile devices mobile phones monitor nology operant conditioning outcomes participants pedometer perceived perform person persuasive technology persuasive technology products play Pop-up ads potential Principle puter reputed credibility responsibility rewards role self-efficacy simulation site’s social actor social comparison social facilitation Social Psychology stakeholder Stanford suggests surface credibility tailored Tamagotchi target behavior tech teens tion tool trustworthiness types unethical updates video games Web credibility