Every family should have an Iver Johnson. It has no menace for its owner.

Bumps, falls and other accidents cannot make it go off. The only way to discharge an Iver Johnson is by pulling the trigger 'way back.

There are Iver Johnsons to meet all needs; standard calibres, Hammer and Hammerless Models, Regular, "Western" Walnut and "Perfect" Rubber grips.

Free: Three Iver Johnson Booklets. Mention the ones you want: A-"Firearms" (shotguns and revolvers), B-"Bicycles," C-"Motorcycles."

Iver Johnson Arms & Cycle Works 345 River Street, Fitchburg, Mass.

99 Chambers St., New York 717 Market St., San Francisco