MediaSportLawrence Wenner Routledge, 04.01.2002 - 352 Seiten MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies. |
Inhalt
| 14 | |
Key Research and Emerging | 27 |
Media Marketing and | 57 |
The Evolving Television Sports Marketplace | 73 |
Issues in Sports | 88 |
Sport Nationalism and the Media | 119 |
The Sports Hero Meets Mediated Celebrityhood | 134 |
Race and Ethnicity in US Sports Media | 154 |
Issues of Gender | 186 |
Constructions of Masculinity | 202 |
Reading the Sports Media Audience | 221 |
Violence and the Enjoyment of Media Sports | 252 |
Mediations | 266 |
References | 282 |
| 319 | |
The Media Image of Sport and Gender | 170 |
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activity advertising African-American American analysis appear argues associated athletes audience baseball basketball become body broadcast celebrity commentators communication competition constructed context corporate coverage cultural dominant Duncan effects evidence examined example experience fans female female athletes findings focus football forms gender global groups heroes images important increased individual industry institutions interest involved issues Journal journalists league lesbian less live look major male marketing masculinity mass meaning MediaSport men's nature offer Olympic organizations particular percent performance physical play players political popular position postmodern practices present problem production professional programming promotion reasons recent relations relationships reported role sexual social spectators sporting events sports media stereotype stories success suggests television television sports texts tion traditional University values viewers viewing violence watching Wenner women women's sports