MediaSportLawrence Wenner Routledge, 04.01.2002 - 352 Seiten MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies. Among the subjects covered are: * sports ethics * sport and race * sport and gender * sport and violence on television * the globalization of sports * marketing sports on the Internet. |
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advertising African-American athletes American analysis argues baseball behavior broadcast celebrity Chicago Bulls commentary commentators commercial communication competition context corporate cultural cybersport Dennis Rodman dominant Duncan entertainment ESPN ethical European-American example fanship female athletes feminist focus football Gantz gender global hegemonic masculinity heterosexual homophobia ideology images individual institutions interest Internet issues journalists Kane lesbian major league male athletes marketing mass media media coverage MediaSport Messner Michael Jordan million NCAA Nolan Ryan non-fans Olympic Games percent play players political popular postmodern production professional sports programming promotion relationships reported representations revenue Rodman role Sabo sexual soccer social Sociology of Sport spectators Sport Journal sporting events sports coverage sports fans sports heroes Sports Illustrated sports media sports on television sports violence stereotype suggests Super Bowl tennis Tiger Woods traditional values viewers watching sports Wenner women’s sports Zillmann