Ambient Television: Visual Culture and Public SpaceDuke University Press, 16.03.2001 - 328 Seiten Although we tend to think of television primarily as a household fixture, TV monitors outside the home are widespread: in bars, laundromats, and stores; conveying flight arrival and departure times in airports; uniting crowds at sports events and allaying boredom in waiting rooms; and helping to pass the time in workplaces of all kinds. In Ambient Television Anna McCarthy explores the significance of this pervasive phenomenon, tracing the forms of conflict, commerce, and community that television generates outside the home. Discussing the roles television has played in different institutions from 1945 to the present day, McCarthy draws on a wide array of sources. These include retail merchandising literature, TV industry trade journals, and journalistic discussions of public viewing, as well as the work of cultural geographers, architectural theorists, media scholars, and anthropologists. She also uses photography as a research tool, documenting the uses and meanings of television sets in the built environment, and focuses on such locations as the tavern and the department store to show how television is used to support very different ideas about gender, class, and consumption. Turning to contemporary examples, McCarthy discusses practices such as Turner Private Networks’ efforts to transform waiting room populations into advertising audiences and the use of point-of-sale video that influences brand visibility and consumer behavior. Finally, she inquires into the activist potential of out-of-home television through a discussion of the video practices of two contemporary artists in everyday public settings. Scholars and students of cultural, visual, urban, American, film, and television studies will be interested in this thought-provoking, interdisciplinary book. |
Inhalt
1 | |
HISTORIES AND INSTITUTIONS Rhetorics of TV Spectatorship Outside the Home | 27 |
PLACES AND PRACTICES Reading TV Installations in Daily Life | 115 |
Notes | 253 |
Works Cited | 287 |
Andere Ausgaben - Alle anzeigen
Häufige Begriffe und Wortgruppen
Advertising Age Airport Network American Andy Cox architecture Atlanta Journal-Constitution Bed Bath Beverage Media brand broadcast category killers chapter City CNN Airport Network commercial consumer consumption corporate Cultural Studies demonstrations department store designed discourse Display World domestic Duke University economic environment everyday fact forms gendered Gimbel's global identity ideologies in-store institutional leisure material mobility monitor Nike NikeTown out-of-home particular Photograph physical place-based media Planet Hollywood point-of-purchase video politics postwar practices presence programming public space relations relationship restaurant retail rhetorics role Room for TV Routledge sales floor scale Selling shoppers shopping mall site-specific social space spatial specific spectator spectatorship Spigel sponsors sports bar suggests sumer tavern tele television television's theater tion TV screen TV set Tv's University Press urban video art video screens viewers Virgin Megastore vision Visual Merchandising waiting room watch window York