The Social Net: Human behavior in cyberspace

Yair Amichai-Hamburger
OUP Oxford, 07.04.2005 - 298 Seiten
In cyberspace we see examples of the best and the worst aspects of human behaviour. The Internet environment is unique - it affects our attitudes, inhibitions, feelings of responsibility, emotions, impressions of others, and relationships. The Internet enables people to express elements of their personality that they cannot usually reveal in face-to-face interactions. The understanding of these processes extends far beyond psychology. Anyone doing business on the Internet needs to fully understand how people behave online. The Social Net examines the social psychology of the Internet. With chapters from leading internationally renowned academics, it tackles both the positive and negative aspects of our Internet behaviour. With chapters on persuasion and compliance, personality, prejudice, on-line relationships, and human inhibitions, it presents a fascinating exposé of online behaviour. The book will be valuable for psychologists and anyone who wants to better understand how they can exploit the full potential of the Internet.

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Über den Autor (2005)

Yair Amichai-Hamburger received his PhD from Oxford University and is now Assistant Professor at the Psychology department, Bar-Ilan University, Israel. He also works as an industrial consultant, and has advised many leading organizations. His fascination with cyberspace stems from his academic background and his practical experience as an industrial consultant to high tech and startup companies. He has written widely on the impact of the Internet on well-being.

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