Content Strategy: Connecting the dots between business, brand, and benefitsXML Press, 15.01.2013 - 306 Seiten If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book
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Inhalt
The Value and ROI of Content | |
The Pain Points of AdHoc Systems | |
Categorizing Content Assets | |
Helping Users Find Success | |
The ROI of Content Strategy | |
Content Strategy in Business to Consumer | |
A Short Honeymoon | |
Right Content Right Context | |
Making Content Usercentric Using Modular Building Blocks | |
The Power of Semantic Content | |
Semantics Change the Experience of Media | |
Developing a Content Strategy | |
Consider the Performance Measurements | |
Content Design | |
Finding the Content Strategy Skills You Need | |
The Role of Content in the Customer Experience | |
Content Under the Hood | |
The Nature of Content | |
Planning for Power Publishing | |
Basic Principles Toward a Quick Start | |
Bibliography | |
Andere Ausgaben - Alle anzeigen
Content Strategy: Connecting the Dots Between Business, Brand, and Benefits Rahel Anne Bailie,Noz Urbina Keine Leseprobe verfügbar - 2012 |