Persuasive Technology: Using Computers to Change What We Think and DoElsevier Science, 16.12.2002 - 312 Seiten Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. |
Im Buch
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Seite 158
... site makes it hard to distinguish ads from content . The site links to a site you think is not credible . The site automatically pops up new windows with ads . The site's domain name does not match the company's name . -2.1 -1.9 -1.8 ...
... site makes it hard to distinguish ads from content . The site links to a site you think is not credible . The site automatically pops up new windows with ads . The site's domain name does not match the company's name . -2.1 -1.9 -1.8 ...
Seite 167
... Sites that are " recommended to you by a friend " are perceived as more credible . This is not surprising ; in ... site's functionality or content , and search engines that list the site early in the list of matches . Although not ...
... Sites that are " recommended to you by a friend " are perceived as more credible . This is not surprising ; in ... site's functionality or content , and search engines that list the site early in the list of matches . Although not ...
Seite 172
... sites that offer per- sonalized content and services get a boost in credibility . Principle of Responsiveness The more responsive to users , the greater the perceived credibility of a Web site . The Information Is Personalized In our ...
... sites that offer per- sonalized content and services get a boost in credibility . Principle of Responsiveness The more responsive to users , the greater the perceived credibility of a Web site . The Information Is Personalized In our ...
Inhalt
Persuasion in the Digital | 1 |
Advantages over Human Persuaders | 7 |
Defining Persuasion | 15 |
Urheberrecht | |
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Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Häufige Begriffe und Wortgruppen
applications attitudes and behaviors attitudes or behaviors B. J. Fogg boost captology change people's chapter computers as persuasive computing products computing systems computing technology create cues designed digital pet domain driving earned credibility eBay effects elements example experience expertise explore factors Figure functional triad goals heart rate monitor human human-computer human-computer interaction impact increase influence strategies interactive technology Internet intrinsic motivators Iwin.com learning leverage microsuasion mobile devices mobile phones monitor nology operant conditioning outcomes participants perceived perform person persuasive technology persuasive technology products play Pop-up ads potential Principle puter QuitNet reputed credibility responsibility rewards Rockett's New School role self-efficacy simulation site's social actor social comparison social facilitation Social Psychology Stanford suggests surface credibility surveillance tailored target behavior teens tion tool trustworthiness types unethical updates video games Web credibility