Persuasive Technology: Using Computers to Change What We Think and DoElsevier Science, 16.12.2002 - 312 Seiten Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. |
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Seite 180
... eBay . This can be costly , in terms of lost dollars and lost credibility . For exam- ple , when eBay went down for 22 hours in 1999 , not only did it cost the company $ 3.9 mil- lion in credits given to users and a 9 % drop in share ...
... eBay . This can be costly , in terms of lost dollars and lost credibility . For exam- ple , when eBay went down for 22 hours in 1999 , not only did it cost the company $ 3.9 mil- lion in credits given to users and a 9 % drop in share ...
Seite 195
... eBay leverages the power of cur- rent information to motivate and influence people bidding on an eBay item . With the introduction of its wireless notification service , eBay can send a mes- sage to your mobile phone , pager , or ...
... eBay leverages the power of cur- rent information to motivate and influence people bidding on an eBay item . With the introduction of its wireless notification service , eBay can send a mes- sage to your mobile phone , pager , or ...
Seite 196
... eBay by stimulating higher prices on items sold and by increasing the customer's engagement with eBay . On the U.S. TV show Will & Grace , actor Sean Hayes portrays how motivating it can be to receive the latest information from eBay on ...
... eBay by stimulating higher prices on items sold and by increasing the customer's engagement with eBay . On the U.S. TV show Will & Grace , actor Sean Hayes portrays how motivating it can be to receive the latest information from eBay on ...
Inhalt
Persuasion in the Digital | 1 |
Advantages over Human Persuaders | 7 |
Defining Persuasion | 15 |
Urheberrecht | |
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Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Persuasive Technology: Using Computers to Change What We Think and Do B.J. Fogg Eingeschränkte Leseprobe - 2003 |
Häufige Begriffe und Wortgruppen
applications attitudes and behaviors attitudes or behaviors B. J. Fogg boost captology change people's chapter computers as persuasive computing products computing systems computing technology create cues designed digital pet domain driving earned credibility eBay effects elements example experience expertise explore factors Figure functional triad goals heart rate monitor human human-computer human-computer interaction impact increase influence strategies interactive technology Internet intrinsic motivators Iwin.com learning leverage microsuasion mobile devices mobile phones monitor nology operant conditioning outcomes participants perceived perform person persuasive technology persuasive technology products play Pop-up ads potential Principle puter QuitNet reputed credibility responsibility rewards Rockett's New School role self-efficacy simulation site's social actor social comparison social facilitation Social Psychology Stanford suggests surface credibility surveillance tailored target behavior teens tion tool trustworthiness types unethical updates video games Web credibility