Scientific Advertising

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CreateSpace Independent Publishing Platform, 28.02.2011 - 86 Seiten
Although "Scientific Advertising" was published in 1923, it is still as relevant today as it was 80 years ago. It is a must read book for anyone serious to improve his advertising skills. In "Scientific Advertising", Hopkins describes an advertising approach that is based on testing and measuring. It reveals a powerful and scientifically tested advertising system that is still sound and solid and needed for anyone entering the world of the advertising industry.Read this classic advertising book because it will change your life, the same it changed the lives of so many famous and successful advertisers."Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." - David Ogilvy

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Autoren-Profil (2011)

Claude C. Hopkins (1866-1932) was one of the greatest copywriters and advertising pioneers of all time. He worked for several well-known companies including Swift & Company, Dr. Shoop's patent medicine Company, Bissell Carpet Sweeper Company and Lord & Thomas Company at which he was paid a salary of $185,000 a year in 1907.Hopkins believed that advertising is a science and must be treated as such to succeed. He insisted that advertisers need to know well their products and produce a "reason-why" copy for clients. His strategies emphasized that advertising need to be scientifically tested and tracked. He was the pioneer in offering free product samples and in the field of test marketing.Hopkins contributed 2 books for the world of advertising which are still considered classics in the advertising industry. "My life in advertising" in 1917 and "Scientific Advertising" in 1923 are still two of the must read books for any successful advertiser.

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