Neural Networks in Business: Techniques and Applications

Cover
Kate A. Smith, Jatinder N. D. Gupta
Idea Group Inc (IGI), 01.01.2003 - 258 Seiten
Neural Networks in Business: Techniques and Applications aims to be an introductory reference book for professionals, students and academics interested in applying neural networks to a variety of business applications. The book introduces the three most common neural network models and how they work, followed by a wide range of business applications and a series of case studies presented from contributing authors around the world.
 

Inhalt

Neural Networks for Business An Introduction
1
Predicting Consumer Retail Sales Using Neural
26
Using Neural Networks to Model Premium Price Sensitivity
41
A Neural Network Application to Identify HighValue
55
Portugal
70
Neural Networks for Target Selection in Direct
89
Prediction of Survival and Attrition of ClickandMortar
112
Corporate Strategy and Wealth Creation An Application
124
Credit Scoring Using Supervised and Unsupervised Neural
154
Predicting Automobile Insurance Losses Using
167
Neural Networks for Technical Forecasting of Foreign
189
Using Neural Networks to Discover Patterns in International
205
Comparing Conventional and Artificial Neural
220
Combining Supervised and Unsupervised Neural
236
About the Authors
245
Index
255

Credit Rating Classification Using
140

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