This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

Cover
Simon and Schuster, 22.10.2024 - 250 Seiten
A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again

In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.

“Creating tomorrow by repeating yesterday is not a useful way forward.”

“Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.”

“It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.”

This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

You’ll discover how to:
  • Identify your "smallest viable audience" and make remarkable work they can't ignore
  • Understand and influence the systems shaping our world
  • Prioritize long-term thinking over instant gratification
  • Make smart, purposeful choices that shape a better tomorrow

Who this book is for:
  • Leaders who want to think more deeply about their impact
  • Entrepreneurs tired of conventional business advice
  • Change-makers seeking lasting transformation in their career and community
  • Anyone feeling stuck in outdated systems and looking for a fresh perspective

Strategy turns our effort into impact. Your journey to better thinking starts here.
 

Inhalt

Strategy is a Philosophy of Becoming
1
Four Threads Woven Together
2
What Do People Want?
3
The NonStrategy of Take What You Can Get
4
Awaiting Instructions
5
The Elegant Path is the Most Useful Way Forward
6
Not All Elegant Strategies are the Same
7
Systems are Unseen and Persistent
8
Misunderstanding Quality
144
The Challenge in Finding Useful Criticism
145
Being Clear About Better
146
What We Ask Ourselves When Its Our Turn on the Curve
147
ShortTerm and LongTerm Games
148
Infinite or Finite?
149
Scarcity or Abundance?
150
Dominance or Affiliation?
151

We Live in the Solar System
9
Systems Deliver Value
10
The Buildings or the Roads?
11
The Unseen Assistant and the Mysterious Vandal
12
Can You See the River?
13
The Collective
14
Successful Systems
15
Real Life Isnt Lego
16
Two Myths About Systems
17
Built Natural and Complex Systems
18
What Makes a System?
19
The Persistence of Systems
20
From Fine China to Underwater Headphones
21
Duncan Hines and Nina Zagat
22
All Dogs are Mixed Breed Dogs
23
U S News Changed College
24
Wheres the Meter?
25
Seeing and Changing the Chocolate System
26
Serious Games
27
There are Games in Every Strategy
28
We are All Time Travelers
29
Seeing Time
30
There is a Method
31
The Heartbreak of an Intuitive Strategy
32
Hiding from a Useful Strategy
33
LowHanging Fruit Isnt
34
Rome Was Built in a
35
One Telephone is Worthless
36
The Desert Island Mythologies
37
Cities are Contagious
38
Analyzing the Last Move
39
Strategy and Tactics
40
Toward a Strategic Practice
41
Project Work is Different
42
You Might Need a Strategy
43
Slithering With Patience
44
Plants Make People Happy
45
Seat Belts Save Lives
46
Airbnb was Lost
47
TwentySeven Egg Dishes
48
Esther Changed the World
49
Shine a Light
50
Big Problems Demand Small Solutions
51
Getting the Word Out Also Known as Selfish Shouting
52
Use Be Used or Change
53
Freedom is Possible
54
Getting Clear About the Business Model
55
And It Flies
56
Passion and Our Business Model
57
The Circle of Us and the Circle of
58
Selling Selfish
59
Next Guest Best Guest
60
Seeing Strategy Clearly
61
A Blueprint is an Assertion
62
The Modern Business Plan
63
Intuition is Strategy Without Narrative
64
The Thing About Effort
65
Resilience and Leverage
66
It Barely Works
67
The Minimum Viable Audience
68
And Then What Happens?
69
To Kill All the Whales
70
Not All Needs Have a Market Yet
71
Seeing the Windmill
72
Without a Strategy
73
Some Reasons We Avoid Having a Strategy
74
A Framework for a Strategy
75
Creating the Conditions for Change
76
Twelve Slogans
77
Unseen Systems and Unintended Consequences
78
We are Not Plankton
79
Strategic Marketing
80
No Time to Waste
81
Strategy and Aimlessness
82
Should Might Be a Trap
83
Where is the Blueprint?
84
Sooner or Later
85
Strategy is the Partner of Freedom
86
The Lottery is Not a Strategy
87
Nostalgia for the Future
88
Doing Our Job or Doing Our Work?
89
Tension First and Above
90
The Fastest Cyclist in the World
91
When Did Apple Become Apple?
92
When Did Netflix Become Netflix?
93
When Did David Bowie Become David Bowie?
94
Whats Your Strategy?
95
What Does It Mean to Be a Strategic Thinker?
96
Tactics are Not Strategies
97
Whats a Feedback Loop?
98
Time Isnt Free
99
Avoiding Hindsight Bias
100
Not the Parts the System
101
Thinking About Status
102
Seeing Status in Hollywood
103
The Output of Systems
104
Our Intent is Altered by the System Were Part
105
The Birth of Afya
106
Perpetuating the Scam
107
Toxic Systems
108
The Urgency of No
109
On Being Judged
110
Choose Your Customers and Choose Your Future
111
Choose Your Competition and Choose Your Future
112
Choose the Source of Validation and Choose Your Future
113
Choose Your Distribution and Choose Your Future
114
News Ideas and Distribution Changes
115
Everyone is Elusive
116
What Do You Want?
117
What Does It Want?
118
The Runaway Conditions
119
Things That Scale
120
Working for the System
121
Who is in Charge?
122
Snapshots and Movies
123
The Day I Met Derek Sivers
124
The Emperor Penguins Crowds and Fear
125
If You Want to Start a Fire
126
The Five Steps to Widespread Change
127
Sand Hill Road
128
is a Fine Way to Start
129
Failing to Change the Donation Dynamic
130
Shun the NonBelievers
131
Understanding Adopters
132
Time is the Overlooked Axis
133
Getting Comfortable With a Series of Snapshots
134
Embrace the Gulf of Disapproval
135
Deterministic Nonperiodic Flow Proves the Point
136
Chasing the Hype Cycle
137
Seeing the Chasm
138
The Need for Scaffolding
139
Scaffolding and Marketing
140
The Catch22 of Leveraged Systems
141
Treating Different People Differently
142
Shifting to the Masses
143
Paying It Forward Vs Paying It Back
152
Maintenance Substitution or Possibility?
153
Games of Skill Luck and Privilege
154
Games With Divergent Objectives
155
Mutual Enrollment and Complex Games
156
Dont Bet on Games You Cant
157
All of Our Strategies are All of Our Strategies
158
Grabbing the Last Doughnut
159
Systems Thrive and Then They Dont
160
To Get to New York
161
If It Fits You Can Ship
162
Feeding the System
163
Scarcity and the Drivers of a System
164
Scale and Magic
165
How NPR Lost to the Podcast
166
SelfInterest is SelfEvident
167
Its Easy to Avoid the Most Important Part of Our
168
Its Voluntary
169
I Will If You Will
170
Bringing Strategy to Marketing
171
Living in a
172
Acorns Sometimes Become Oak Trees
173
Systems Have Multiple Objectives
174
One Way to Solve the Problem is to Change the System
175
Interoperability
176
What Does the System Respond
177
The Paradox of Substitutes and Uniqueness
178
Commodities
179
Understanding Genre
180
Medium Vs Message
181
Thoughts on Pricing
182
Strategies Require Empathy
183
Dorothy and Her Crew
184
Everyone is Always Right
185
All Persistent Systems Rely on Feedback Loops
186
The Wildcard in Every Feedback Loop is the Delay
187
Systems + Games + Feedback Loops
188
Embracing Constraints
189
Who Benefits?
190
Six System Traps
191
The Moses Manipulations
192
Resilient Systems Stick Around
193
Trying to Turn Me Into an Addict
194
The Challenge of False Proxies
195
We See Systems When They are Forced to Change
196
May I See the Org Chart?
197
The Agent of Change
198
Looking for the Agent of Change
199
The Telegraph and the Skyscraper
200
Cheese Bullies
201
A Brief History of Jaywalking
202
What Will I Tell the Others?
203
Who Says Yes?
204
If You Want to Use the System
205
The Person in Front of You is Part of a System
206
Some of the Ways That Systems Operate
207
Types of Elegant Strategies
208
Bringing Change to a System
209
Luck Doesnt Even Out in the Long
210
Leverage and the Exaggeration of Strategies
211
Intent and Side Effects
212
Turbulence and Systems Transformation
213
Gatekeepers
214
Kinds of Tension
215
What Will I Tell the Others?
216
Ludicrous and the Clown
217
Competitive Advantage
218
Metcalfes Law is Waiting for
219
The First Rule
220
Do Vs Want
221
Exchanging the System is Tempting
222
Revolutions are Rare
223
The Game Belongs to the Children Who Play
224
The Two Unseen Desires
225
The Thing About Cheaper
226
Compounding Our Tribal Instincts
227
Substitutes and the Race to the Bottom
228
Seeking the Invisible Hand
229
Examples of Systems Living in Tension
230
Which Hat?
231
The Weather Report is a Prediction
232
This Might Not Work
233
Back to the Rhino
234
Who Controls the Dice?
235
Who is Waiting for You at the Airport?
236
Understanding Statistics and Polls
237
Best Practices and the Status
238
Analogies and the Problem With Almost
239
Cheerleaders and Coaches
240
Collapsing to the Center
241
Understanding the 2 x 2 Positioning Grid
242
The Blank of Blank
243
Moving to the Middle or Not
244
Going to Places the Competition Cant Go or Wont
245
Where is Everyone?
246
Getting the Word
247
Scaling Better
248
Half a Boat Isnt Much Help
249
Thrashing at the Start
250
The Last Minute
251
Every Yes Requires Many Nos
252
Empathy for the Retailer
253
Bringing Intention to Projects
254
Successful Projects
255
The Three Project Traps
256
Communication With Intent
257
Risks Arent to Be Avoided
258
Constraints are a Gift
259
What Do You Make?
260
Problems are Opportunities
261
The Simple Hierarchy of Decision Effort
262
Optionality and Undo
263
Great Choice Didnt Work
264
Hidden Decisions Get Moldy
265
Compared to What?
266
A Quarter of a Million Dollars
267
Thinking About Money
268
No Regrets and the Kinds of Games We Play
269
Why is It Hard to Talk About Decisions?
270
Bad Luck Paralysis
271
Survivors are Noteworthy
272
The Regression Toward the Mean
273
Better Decisions and Better Outcomes
274
Not Making a Decision is the Easy Path
275
Assets are Tools
276
Assets Over Time
277
What Sort of Hammer Should You Buy?
278
Community Action
279
The Man Who Poisoned Us
280
The Enduring Myth of Widespread SelfControl
281
Bringing a Strategic Approach to the Most Urgent System Change of Our Lifetimes
282
Helping the Market Fix What the Market Broke
283
Harnessing the Insatiable
284
The Action We Take
285
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This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your ...
Seth Godin
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Autoren-Profil (2024)

Seth Godin is the author of 21 bestselling books, including The Dip, This Is Marketing, and The Practice. His work has been translated into dozens of languages and has shaped how a generation thinks about marketing, leadership, and creative work. His blog—now more than 10,000 posts—remains one of the most influential in business.

The Knot represents the synthesis of decades of teaching, consulting, and writing about why good people with good intentions stay stuck—and what it takes to move.

Bibliografische Informationen

TitelThis Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
Autor/inSeth Godin
VerlagSimon and Schuster, 2024
ISBN9798893310306
Länge250 Seiten
  
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