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At first Arthur Murray taught this step to his inti. mate friends when they wanted to learn how to dance in a hurry. He is now making this “Magic Step" available to everyone through his teachers. Here at last is a practical way to learn the latest Fox Trot, Rumba and Tango. All you need do is learn the one simple step pictured above! This new system eliminates all nonessentials and difficult techniques. To introduce you to his new method, Mr. Murray is offering you his dance book. Once you try the steps, you'll want to enroll at one of the Arthur Murray Studios now located from coast-to-coast.

Arthur Murray's instruction is recognized the world over as the last word in smart, correct dancing. All branch studios are managed by qualified instructors who have been personally trained by Mr. Murray and measure up to his high standards. See why doctors recommend Arthur Murray dance lessons as a healthful way to exercise-to gain poise and self-confidence.



ing, mailing and handling charges. ARTHUR MURRAY, Studio 116, 11 East 43rd Street, New York.

• If the instructions in this book were given in private studio lessons it would cost $10. The book is offered FREE to prove how easy it is to become a good dancer. In addition to teaching the Rumba, Fox Trot, Waltz, Tango, etc., it gives you the secret of leading and following, and the 10 most important pointers on how to be an expert partner. Enjoy the thrill of being twice as popular at your next party. Send for this book and mail coupon today. Enclose 25c to cover print

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A message to

ambitious men



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This is not for men who are "waiting to see what will happen"

have actually helped to build the Institute and a shortage of skilled labor, there and keep it up to the minute. Among those is also a shortage of trained executives so cooperating are: C. M. Chester, Chairman, acute that even newspaper headlines pro- General Foods Corp.; Alfred P. Sloan, Jr., claim it. Every type of company is being Chairman, General Motors Corp.--and forced to comb the ranks for men of ex

many others. ecutive caliber. The market is glutted with men who know one branch of business. The MADE "TO YOUR ORDER." Not only is need is for men who know the fundamentals the Institute training absolutely upof business as a whole. Those who can to-the-minute, but it is purposely qualify find their services at a premium. kept flexible to suit the needs of the HOW YOU CAN PROFIT. To those who

individual. It is suited both to the understand this situation, the problem is

executive already well along in busiwhere to get the necessary executive train

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ly changing economic conditions, and men of vision are turning to the Alexander

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IT'S UP TO YOU. If you understand how

business selects men for advancement, you TOP-RANKING MEN CONTRIBUTE. The In- will say to yourself, "I won't turn this page stitute service offers the proved principles until I write to the Alexander Hamilton and methods of thousands of America's Institute.” The 'coupon below will bring successful companies, all welded together you “Forging Ahead in Business"- the into a usable whole. Your assurance of this book praised by thousands of men as the is the fact that top-ranking American key to a new step upward in business. We business men, who know from their own will send you this book by mail, free and experience the need for executive training, without obligation.

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Benjamin N. Bogue's new
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Perhaps you could. But chances There's a way-the proved are that the honest answer is: LaSalle way. By means of it "You're not properly trained you can learn to solve just such and qualified- yet."

problems—to cut costs-reduce
“But," you say, "what am I inefficiency-handle new work,
supposed to do about it? I don't new men and new machines in
claim to be an expert but I'm new ways.
learning-learning on the job as

Or, take a supervisor's job-
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Well-frankly, it isn't enough. job. If you're already a foreman, To get that job you want, to get what are you doing to fit yourthat bigger salary-you'll have self for their jobs? Routine to train yourself—at least, if effort—even hard conscientious you want to get ahead in a rea

work-may not be enough! sonable time.

They seldom are.

But just as an ordinary inYet, if you have ambition

dustrial worker can, through enough to study for a few months, you can get the exact foreman, so a foreman, a cost LaSalle Home Study, become a

this institution over a 33-year training you need—easily—the clerk, a cost accountant, a me

period and scattered our memLaSalle way.

chanical engineer, a department bers through nearly a million Take a foreman's job, for ex- manager, an inspector, an assist- positions in all countries of the ample: He's a much more im- ant superintendent, and all the world. Yes, it will cost you exportant man today than he was other minor executives of any actly one cent-or three cents even a few years ago. Manage- industrial organization-can fit if you fill out the coupon and ment depends on him. But he themselves for that desirable mail it-to obtain a copy of must be good. Nor will old job ahead-with its tremendously either of the two fascinating methods do. His ideas must be desirable rewards!

books offered below. new-as new as the machines he Does all this sound too good Get one of these books today! supervises-as young as the to be true? If it does, we'll make Plan your future, investigate the young men he must direct and you a proposition-we'll ask proven possibilities of LaSalle handle.

you to gamble a one-cent post training in Modern ForemanHow can a fellow learn all card against the proof of our ship or Modern Industrial that? How can you learn it? statements-proof that has built Management.

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Please send me, free of all cost or obligation, full information about your executive training in the industrial field. I am interested in:

Modern Foremanship Industrial Management
Present Position.



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