ETourism Case Studies: Management and Marketing Issues

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Roman Egger, Dimitrios Buhalis
Butterworth-Heinemann, 2008 - 463 Seiten
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eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.

Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.

With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories.

This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

* Lastminute.com
* Amadeus
* VisitBritain,
* Enterprise Rent-a-car
* Lufthansa systems

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Über den Autor (2008)

Roman Egger is professor and divisional director for eTourism at the department of Innovation and Management in Tourism at the Salzburg University of Applied. He advises a number of national and international projects in the fields of Information Technologies in Tourism counsels eTourism-development activities. He has written and co-edited nine books, published a number of articles in Books and Journals and is co-editor of the scientific Journal "Zeitschrift fur Tourismuswissenschaft." He is a Member of the International Federation of Information Technology for Travel and Tourism (IFITT), OGAF, DGOF, DGT and AIEST.

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