Living Room Wars: Rethinking Media Audiences for a Postmodern World

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Psychology Press, 1996 - 208 Seiten
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Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch.
Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.
 

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Inhalt

THE BATTLE BETWEEN TELEVISION AND
19
ON THE POLITICS OF EMPIRICAL AUDIENCE RESEARCH
35
NEW TECHNOLOGIES AUDIENCE MEASUREMENT
53
ETHNOGRAPHY AND RADICAL CONTEXTUALISM
66
TELEVISION
85
ON JANICE
98
GENDER ANDIN MEDIA CONSUMPTION
109
CULTURAL STUDIES MEDIA RECEPTION AND
133
GLOBAL MEDIALOCAL MEANING
150
THE GLOBAL
162
Notes
181
References
189
Index
202
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