Living Room Wars: Rethinking Media Audiences for a Postmodern World
Psychology Press, 1996 - 208 Seiten
This brings together Ien Ang's recent writings on television audiences and, in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist.Living Room Wars brings together Ien Ang's recent writings on media audiences to ask what it means to live in a world saturated by media. What does our media audiencehood say about our everyday lives and social relations, and how does it illuminate the condition of contemporary culture ?Ang suggests that we cannot understand media audiences without deconstructing the category of 'audience' itself as an institutional and discursive construct. Her accessible style throws light on some of the complexities of media consumption in a postmodern world, including those related to gender politics and the globalization of culture.Living Room Wars points to the inherently contradictory nature of the media's role in shaping our identities, fantasies and pleasures, imbricated as they are in the exigencies of capitalist consumption and the institutions of the modern nation-state. Living Room Wars presents an indespensible tool for bridging audience studies, media studies and the larger concerns of cultural studies.
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THE BATTLE BETWEEN TELEVISION AND
ON THE POLITICS OF EMPIRICAL AUDIENCE RESEARCH
NEW TECHNOLOGIES AUDIENCE MEASUREMENT
ETHNOGRAPHY AND RADICAL CONTEXTUALISM
GENDER ANDIN MEDIA CONSUMPTION
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active audience Angela McRobbie articulated audience measurement audience research audience studies become broadcasting Cagney Cagney and Lacey capitalist postmodernity chaos Charlotte Brunsdon commercial complex concept concrete constructed consumer context contradiction contradictory critical cultural imperialism cultural studies Dallas developed diversity dominant Dutch Ellen empirical epistemological ethnographic everyday example fantasy female feminine feminism feminist fiction functionalist gender genre global village gratifications hegemonic heterogeneity historical ideological implies important industry interpretive living meaning media audiences media consumption melodramatic mode modern Morley Morley's national identity paradigm perspective pleasure political popular precisely problem problematic produced programmes radical contextualism Radway Radway's Reading the Romance reality relation relationship romance novel romance reading semiosis semiotic sense Silverstone Smithton soap opera social specific strategies structural subject positions suggest technologies television audience television consumption televisual discourse texts textual theoretical theory traditional transnational understanding viewers Warlpiri watching television women words