Living Room Wars: Rethinking Media Audiences for a Postmodern World
Psychology Press, 1996 - 208 Seiten
Living Room Warsbrings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch.
Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.sm in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.
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THE BATTLE BETWEEN TELEVISION AND
ON THE POLITICS OF EMPIRICAL AUDIENCE RESEARCH
NEW TECHNOLOGIES AUDIENCE MEASUREMENT
ETHNOGRAPHY AND RADICAL CONTEXTUALISM
GENDER ANDIN MEDIA CONSUMPTION
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active audience Angela McRobbie articulated audience measurement audience research audience studies become broadcasting Cagney Cagney and Lacey capitalist postmodernity chaos Charlotte Brunsdon commercial complex concept concrete constructed consumer context contradiction contradictory critical cultural imperialism cultural studies Dallas developed diversity dominant Dutch Ellen empirical epistemological ethnographic everyday example fantasy female feminine feminism feminist fiction functionalist gender genre global village gratifications hegemonic heterogeneity historical ideological implies important industry interpretive living meaning media audiences media consumption melodramatic mode modern Morley Morley's national identity paradigm perspective pleasure political popular precisely problem problematic produced programmes radical contextualism Radway Radway's Reading the Romance reality relation relationship romance novel romance reading semiosis semiotic sense Silverstone Smithton soap opera social specific strategies structural subject positions suggest technologies television audience television consumption televisual discourse texts textual theoretical theory traditional transnational understanding viewers Warlpiri watching television women words