Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream CustomersHarper Collins, 20.08.2002 - 256 Seiten Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. |
Inhalt
| 3 | |
| 9 | |
| 27 | |
The DDay Analogy | 63 |
Target the Point of Attack | 89 |
Assemble the Invasion Force | 107 |
Define the Battle | 131 |
Launch the Invasion | 163 |
CONCLUSION | 188 |
INDEX | 213 |
Andere Ausgaben - Alle anzeigen
Crossing the Chasm: Marketing and Selling Technology Project Geoffrey A. Moore Eingeschränkte Leseprobe - 2009 |
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream ... Geoffrey A. Moore Keine Leseprobe verfügbar - 1991 |
Häufige Begriffe und Wortgruppen
achieve Adoption Life Cycle application Autodesk beachhead bell curve channel chasm period chasm-crossing client-server commitment communications compelling reason competition conservatives cost create crossing the chasm D-Day direct sales force distribution Documentum dominate e-book early adopters early majority early market enterprise example focus goal going Hewlett-Packard high-tech marketing high-tech products industry Internet investment leverage look mainstream market market development market leader market leadership market segment marketplace ment Microsoft niche market opportunity partners and allies PeopleSoft pioneer position pragmatist buyers pragmatist customers problem product manager profit reason to buy Regis McKenna relationships retail revenue scenario selling Silicon Graphics simply smartcards strategy success systems integrators tactic target customer target market target market segment tech Technology Adoption technology enthusiasts tion typically Unix vendor VerticalNet visionaries whole product winning